QAR
Two brands. One complete solution against microplastics.
Built on a shared insight
Scientists are finding microplastics in human blood, lungs, and brains. Babies are being born with them already inside. Your laundry routine contributes to this every single day.
For the first time, the microplastic problem is being tackled from both sides. By two brands convinced it's time for change.
The detergent problem
Most supermarket detergents contain polyacrylates. Microplastics that the EU is officially restricting.
But the industry? It has until 2028 to phase them out. Until then, it's completely legal, and still in your detergent.
At Mother's Earth we chose laundry strips without polyacrylates and without microplastics from day one, tested by one of the world's leading institutes.
The washing machine problem
Every wash cycle releases synthetic fibres from your clothes. Millions of tiny particles, small enough to slip through wastewater treatment. Straight into our water.
LG's Microplastic Care programme removes over 60% of microplastics from the water compared to a standard cycle.
The complete solution
For the first time, both problems are solved in a single wash.
Mother's Earth keeps microplastics out of your detergent.
LG keeps them out of the water.
Together, your laundry routine is finally complete.
Why it works
Mother's Earth laundry strips are LG's choice: the only detergent LG officially partners with, including AI DD™ and TurboWash™ technology.
Together they deliver a powerful clean. With less water, less energy, and less microplastic.
- Fully dissolving. No residue in the drum or pipes, even at 15°C.
- Maximum efficiency. The strips work perfectly with LG's eco cycles without compromising cleaning power.
- Fabric-friendly. Plant-based enzymes work together with AI DD™ to keep your clothes looking great for longer.
- Microplastic-free. The only detergent that complements LG's Microplastic Care from both sides.
At LG we believe innovation must also contribute to a better future for our planet. Together with Mother's Earth, we're committed to reducing microplastics and building a more sustainable future.
Product
of the Year 2026
Plant-based
Fully transparent
Letterbox-friendly
Free shipping
Microplastic-free
Biodegradable
Your Starter Pack
Discover the laundry strips LG chose for the partnership. 30 strips per Starter Pack, good for 60 washes. No polyacrylates. No microplastics. Tested and certified by an independent international institute.
- Free from microplastics
- Product of the Year 2026
- Works in every LG washing machine, from 10 to 90°C
- Suitable for sensitive skin and baby clothes
Official LG Partner
of the Year 2026
Experience the partnership yourself.
Discover how LG and Mother's Earth are making laundry better. For your family and the planet.