ABOUT MOTHER’S EARTH
Mom & son
on a mission
Written by:
Lisette Gutker de Geus
Last update: 22 March 2024
Done with large corporations not taking responsibility for the negative impact they have on our planet and
its inhabitants, Lisette decided to take action in her own hands....
I was always very consciously recycling and reducing my plastic consumption until I found out that most
plastic is not recycled at all
At best, only 32.5 percent ¹ of plastic is recycled in Europe. Several studies have shown that much of
the plastic sent in for recycling ends up in landfills, or is incinerated.
This means that even with all our effort, we are barely making a difference.
Also, more plastic is being produced now than ever before. So, with your best intentions, you are rowing
against the current....
The big multinationals could make a difference here, but they do nothing to little to reduce the damage
they do to our planet. What matters to them is profit
Also, many of those still engage in unethical practices regarding humans & animals. Did you know
that animal testing on cleaning products is still allowed in Europe?
Besides the fact that plastic is very harmful to our planet, researchers are also finding out more and
more about how harmful it is to our health.²
In 2021 and 2022 alone, more than 400 publications were published on the health effects of
microplastics.
- Diabetes
- Obestias
- Infertility
- Low IQ + concencration
- disorder in children
- Breast cancer
The list goes on...
I knew there had to be a way to produce the products we use everyday without harming our environment,
animals and people....
To leave a better world for our children, grandchildren, and further generations to come
With the help of my son, Floris, we developed the first product of our cleaning line. An environmentally
friendly and great smelling detergent with enormous washing power, with which we could take on "the big
boys"
We believe that companies should not only strive for profit, but also fulfill their duty to the
environment, animals, people and society at large.
From that point on, we have dedicated ourselves to reducing plastic waste, and giving back to people and
animals in need, to really make a difference, and are now giving others the opportunity to do the same.
Every time you use a Mother's Earth product, you reduce plastic waste and help a person or animal
in need. Together, we turn a simple daily activity into something impactful and meaningful
I was always very consciously recycling and reducing my plastic consumption until I found out that most
plastic is not recycled at all
At best, only 32.5 percent ¹ of plastic is recycled in Europe. Several studies have shown that much of
the plastic sent in for recycling ends up in landfills, or is incinerated.
This means that even with all our effort, we are barely making a difference.
Also, more plastic is being produced now than ever before. So, with your best intentions, you are rowing
against the current....
The big multinationals could make a difference here, but they do nothing to little to reduce the damage
they do to our planet. What matters to them is profit
Also, many of those still engage in unethical practices regarding humans & animals. Did you know
that animal testing on cleaning products is still allowed in Europe?
Besides the fact that plastic is very harmful to our planet, researchers are also finding out more and
more about how harmful it is to our health.²
In 2021 and 2022 alone, more than 400 publications were published on the health effects of
microplastics.
- Diabetes
- Obestias
- Infertility
- Low IQ + concencration
- disorder in children
- Breast cancer
The list goes on...
I knew there had to be a way to produce the products we use everyday without harming our environment,
animals and people....
To leave a better world for our children, grandchildren, and further generations to come
With the help of my son, Floris, we developed the first product of our cleaning line. An environmentally
friendly and great smelling detergent with enormous washing power, with which we could take on "the big
boys"
We believe that companies should not only strive for profit, but also fulfill their duty to the
environment, animals, people and society at large.
From that point on, we have dedicated ourselves to reducing plastic waste, and giving back to people and
animals in need, to really make a difference, and are now giving others the opportunity to do the same.
Every time you use a Mother's Earth product, you reduce plastic waste and help a person or animal
in need. Together, we turn a simple daily activity into something impactful and meaningful
Vision
Our vision is simple but powerful:
Making the world a holistically better place
Mission
Contributing to the world and its people by reducing plastic waste and giving back to people &
animals in need
The
6 core values
that we build on
We take full responsibility for making a long-term positive impact on our earth and its inhabitants.
We do this by pursuing the following core values:
01
Full
Transparancy
Where the big companies fall short, we want to make a difference. We believe that relationships
are hugely important to making a positive impact together and nurture these relationships within
our community and our company through mutual trust, respect, and transparency.
02
Sustainability & health
as priority
Sustainability and health are our top priorities. We strive to provide products that are not only
good for the environment, but also for your health. Together, we are building a sustainable and
healthy future.
03
Spreading awareness
We believe that by raising our voices, spreading awareness, and demanding transparency and
accountability, we can usher in a new era where multiple companies and individuals will stand up
for our planet and its inhabitants.
04
Continuous improvement
We believe that every little bit of improvement, no matter how small, contributes to our larger
vision. We strive to make sustainable and charitable options accessible to ensure that everyone
has the opportunity to do their part to make the world a better place every day
05
Community at number 1
Together, we are stronger and make a greater impact than alone. In our community, we find support,
share knowledge and build closer bonds with each other. Together we shape a better future for all
of us and the generations to come
06
Big imperfect steps
We prefer making great impact to perfection. We embrace the fact that we will occasionally make
mistakes, and we are willing to take responsibility for those mistakes. Our focus is on progress
and speed, knowing that by taking action and learning from our mistakes we can ultimately make the
greatest impact
RESOURCES LIST
30 day washing trial
We know you're going to love washing with Mother's Earth laundry sheets, but we understand
you're not sure right now.
That's why we're offering a 30-day trial period.
If for any reason you're not satisfied with your Mother's Earth laundry sheets, even after
30 days of using, you can return it for a full refund.
