
TRANSPARENCY FIRST
Where We Make Our Products
By: Lisette Gutker de Geus
Last updated: January 13, 2024
In a world where many brands prefer to stay secretive about the origins of their products, we choose to share everything openly. This includes our decision to produce in China. We know this often raises questions, and honestly, I had the same doubts when we started this journey.
But… what I discovered was an entirely different side of China.
Instead of the negative image often portrayed, we found some fantastic companies that are just as committed to sustainability, fair practices, and high-quality products as we are. Together with my son, I visited these factories, and I was quickly convinced of their dedication to quality, innovation, and responsibility.

Why China?
Why China?
Our choice for China is not just about price and quality; it’s also about the unparalleled technological advancements the country has made in this field. The technology and production methods required for our products simply aren’t as developed in Europe. In fact, there isn’t a single company in the Netherlands that can manufacture these products on a large scale.
Additionally, it’s worth noting that all laundry strips available worldwide are made in China. This is a fact many brands prefer to keep quiet, but we believe it’s important to share this transparently. The factories we collaborate with are among the best in their field, combining innovation with a strong focus on sustainability.
How Did We Find Our Manufacturer and What Did We Look For?
When searching for the right partner, we went beyond just price and quality. We deliberately sought out companies that share our values: sustainability, transparency, and respect for human rights. We didn’t just want a supplier – we wanted a partner who is equally committed to building a better future. And that’s exactly what we found in our partners.
Our Commitment to Certifications and Quality
Our Commitment to Certifications and Quality
We are proud of the factories we work with because they adhere to the highest standards of quality and ethics. This is confirmed by the strict certifications they hold. Here are some of the certifications we require from our partners to ensure that the products you receive are safe, fair, and of the highest quality:

This certificate guarantees that the factory complies with strict standards for labor rights, health and safety, environmental impact, and ethical business practices.

This is the standard for Good Manufacturing Practices (GMP) in the cosmetics industry, ensuring that products are produced safely and with great care.

This certification confirms that the factory meets international quality management standards, ensuring consistency and excellence in production and service.
Behind the Scenes
For us, transparency means not only sharing certificates but also showing the real work behind our products. Here, you can see photos of my visits to the factory, where Floris and I met the people behind the production process and observed the meticulous care that goes into making our products. We want you to have a glimpse into the heart of our partnership so you can see the care and integrity with which we work.

A Conscious Choice
A Conscious Choice
Our decision to produce in China wasn’t an easy one, but it was a conscious one. We considered multiple options and concluded that working with manufacturers in China allows us to deliver high-quality products globally at fair prices while minimizing our environmental impact.
While we believe in the benefits of local production, we also recognize that we can make a bigger global impact by spreading sustainable practices. By working in China, we can reach and inspire people worldwide to make similarly responsible choices.
Thank you for supporting us on our mission. Together, we make a difference.